See the beginning from the end
‘Beginning and ending points are always key when it comes to design approach—its what you do in the middle bits that define validity’
Tony Cocomello — Creative Director
Tony's approach to design is similar to his golf game. With the flag in mind, he works backwards to translate each facet into a winning result. Tony's ability to manage the course and to think beyond the standard answer is essentially the key to extending your brand into an ever-changing retail environment. Anyone who has played golf with this lefty would certainly appreciate the methodical and relentless pursuit for perfection - unless of course you are betting against his scorecard.