‘Beginning and ending points are always key when it comes to design approach—its what you do in the middle bits that define validity’
Tony Cocomello — Creative Director
Tony's approach to design is similar to his golf game. With the flag in mind, he works backwards to translate each facet into a winning result. Tony's ability to manage the course and to think beyond the standard answer is essentially the key to extending your brand into an ever-changing retail environment. Anyone who has played golf with this lefty would certainly appreciate the methodical and relentless pursuit for perfection - unless of course you are betting against his scorecard.